ROK Launch JP Selects

Fri 17th Jun 2011 e-commerce platform for socially conscious and eco-friendly products goes live

ROK Global PLC, the mobile and web technologies and services company has announced the official launch of JP Selects, its members only e-commerce platform for socially conscious and eco-friendly products.

JP Selects is the brainchild of ROK’s co-founders John Paul DeJoria and Jonathan Kendrick. John Paul DeJoria is also the co-founder of global enterprises such as Paul Mitchell Systems and Patrón Spirits.

The first six brand partners to be promoted by JP Selects include Nialaya Jewelry, followed by Stewart + Brown clothing, L’uvalla skin care, Calleen Cordero footwear, Hype Clothing and The Green Garmento bag.  
Speaking at the launch party for JP Selects at the Sunset Marquis hotel in Hollywood, John Paul DeJoria explained “I believe success unshared is failure. I want to share my success with good people who sell great products while promoting a sustainable future and good business practices.”  

DeJoria and his wife Eloise, along with the JP Selects creative team, serve as the sites global curators, selecting products that live up to their personal and business credo, “the best for you, better for the world.”  
Membership to JP Selects is free and open to consumers via online registration at
A percentage of the proceeds from sales of JP Select’s brand partners’ products will go to the Grow Appalachia hunger initiative and John Paul DeJoria’s Peace, Love and Happiness Foundation, which supports humanitarian efforts worldwide including the Food4Africa initiative, AIDS Project Los Angeles, Heal the Bay and Children’s Hospital of Los Angeles among others.