ROK continues deployment of Soccer Alerts service with three further Mobile Operator launches in Kenya

Fri 25th Jan 2013

ROK Global PLC, the mobile, web and industrial technology, applications and services company, has announced the deployment of its ‘Soccer Alerts’ SMS service with Kenyan Mobile Operators Safaricom, Airtel and Yu.

This follows the deployments of the Soccer Alerts subscription services in Nigeria with Etisalat, in Ghana with Tigo and MTN, in Zambia with MTN and in Malaysia with Mobile Operators Digi, Maxis and Celcom, in Brunei with DSTcom and b-mobile and are in addition to similar services in operation with Zain and STC in Saudi Arabia.

Designed to provide near-live match score updates and daily news from the English and major European soccer leagues, cups and tournaments, including the current African Cup of Nations, direct to subscribers mobile phones via SMS and Audio reports, ROK’s Soccer Alert service is charged at between USD $0.50c and $1.00 per week or by message delivered, depending on the market, with ROK receiving a share of revenue earned.

“ROK continues to develop and deploy our suite of applications for mobile phones using SMS and WAP technologies which we license to Mobile Operators around the world and are pleased with the success of our SMS and Audio Soccer Alert service which is proving very popular” said Paolo Fidanza, CEO of ROK Global. “We will continue to deploy these services on a global scale, territory by territory and Operator by Operator.”

ROK Global PLC was co-founded by US Billionaire John Paul DeJoria and UK-based entrepreneur, Jonathan Kendrick and is listed on the GXG Exchange in Copenhagen.

In addition to being the co-founder of ROK, John Paul DeJoria is Chairman and CEO of John Paul Mitchell Systems, the  manufacturer of Paul Mitchell hair care products and is also co-founder of Patron Tequila, the world’s leading premium tequila brand.

ROK has pioneered many new technologies in the rapidly-evolving mobile, web and industrial technologies space including high quality mass-market Mobile TV (which can be streamed, live and  on-demand, over mass-market 2.5G as well as 3G and Wi-Fi), as well as mobile security technologies and multi-language text-to-speech technologies.

More information on ROK Global PLC can be found at


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