ROK�s �BabelBar� Multi-Language Translation Service for Enhanced Internet Accessibility and Usability Launches on Google Chrome Store

Wed 20th Jun 2012

ROK Global PLC, the mobile, web and industrial technology, applications and services company, has announced its ‘BabelBar’ service, which enables universal multi-language audio and text translation of website content, is now compatible with Google Chrome and is available to download free of charge on the Google Chrome store.

BabelBar, an amalgam of ‘Babel’ - defined as ‘noisy confusion’ - and ‘bar’ because the application is a browser-based toolbar, currently provides a 20 language text and audio translation service to include English, Spanish, French, German, Italian, Mandarin, Portuguese, Russian, Swedish, Norwegian, Finnish, Dutch, Czech, Polish, Greek, Turkish and Korean.

Babelbar is free to download and free to use and will be funded through advertising in due course.

Commenting, Jonathan Kendrick, Chairman of ROK said “Babelbar has already proven very popular with Safari and Firefox users because the internet as a whole is not universally accessible and usable - and neither are individual websites – due to inherent language barriers. Now, with Babelbar compatible with Google Chrome, the ability to have the text on any website, anywhere in the world, read aloud to the visitor and to be translated in subtitles, in their own language, is a hugely compelling and exciting development on a grand scale. Everyone believes social network sites to be global but in reality, they are only global if everyone understands the language people are conversing in. We believe BabelBar is the most advanced and innovative application available for this purpose and, as such, we believe BabelBar has the potential to be adopted on a massive scale by internet users globally.”

BabelBar has been developed by ROK to understand many of the popular social media abbreviations in use, to include the translation of such words as ‘LOL’ and ‘ROFL’ and various ‘emocions’ used to convey emotions.

BabelBar will now be promoted by ROK to technology-focused user groups around the world to encourage a virally-driven mass adoption of the service.

“While we know BabelBar is a very cool and fun application, there are further and more practical benefits of BabelBar which include an increase in the accessibility and usability of the internet to those with visual impairments and those with severe dyslexia as well as serving an educational  purpose for those learning a second language.” Added Kendrick.

ROK Global PLC was co-founded by US Billionaire John Paul DeJoria and UK-based serial entrepreneur Jonathan Kendrick. In addition to being the co-founder of ROK, John Paul DeJoria is Chairman of John Paul Mitchell Systems, the  manufacturer of Paul Mitchell hair care products as well as being the co-founder of Patron Tequila, the world’s leading premium tequila brand.

ROK has pioneered a portfolio of new technologies and services including high quality mass-market Mobile TV which can be streamed, live and  on-demand, over mass-market 2.5G GPRS as well as 3G and Wi-Fi, several mobile security technologies which it licenses to law enforcement agencies and a suite of cutting-edge industrial technology products.

More information:

Safe Harbor Statement: The statements contained herein which are not historical are forward- looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward- looking statements, including, but not limited to, certain delays beyond the company's control with respect to market acceptance of new technologies or products, delays in testing and evaluation of products, and other risks detailed from time to time.