ROK Announce First 16 Eco-Friendly Brands For JP Selects

Mon 9th May 2011

ROK Global PLC, the UK-based mobile and web technology, applications and services company, has announced details of the initial portfolio of 16 brands to join JP Selects, the online, eco-friendly, retail portal due to launch later this month in the US.

The initial 16 brands signed to JP Selects include environmentally friendly products such as organic apparel, natural cosmetics and fair trade consumables as well as Mrs. Angie McCartney's organic teas. Mrs. McCartney is Sir Paul McCartney’s step mother and is also known as “the last living Beatle-Mum”.

With the motto ‘the best for you, better for the world’ JP Selects (  ) is the brainchild of ROK’s co-founder, US billionaire John Paul DeJoria, the co-founder of such global businesses as Paul Mitchell hair care and Patron Tequila.

JP Selects is designed to offer eco-conscious consumers the widest range of the world’s best and most dynamic, eco-friendly, ethical, natural and sustainable consumer products in one single online retail portal.

“We are delighted with the high environmentally-aware standards, the broad range of products and the excellent quality of the first 16 brands to have joined us as retail partners with JP Selects” said Jonathan Kendrick, co-founder, Chairman and CEO of ROK “and we look forward to adding many more such brands and products as we progress.”

The first 16 brands to join JP Selects includes Andrea Guttierrez jewelry, Elena Garcia’s ethical, natural fashion, Mrs. Angie McCartney's Organic Teas, Luvalla natural organic skincare products, Jamah handbags, EA Apparel, Neuaura footwear, Arganica Oil natural skin care, Beauty Foods natural chocolate drink, The Green Garmento Company re-usable alternative to plastic dry cleaning covers, Calleen Cordero handmade eco-friendly fashion,  Make Love Not Trash eco-friendly fashion accessories, Vers Audio, hand-crafted, sustainable, wooden sound systems, Stem Cell Beauty Innovations/SCBI
natural skin care, ZH Collection handbags and Stewart+Brown eco-friendly fashion range.

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