JP Selects Signs Strategic Partnership with genConnect

Fri 25th May 2012

The bringing together of genConnects ‘perfect demographic’ with JP Selects sustainable consumer products sees JP Selects promoted to 1 Million genConnect members who will receive special discounts and offers

ROK Global PLC, the technology, applications and services company, has announced its online shopping portal for eco-conscious consumers, JP Selects, has signed a Strategic Partnership with leading online intelligence portal, genConnect.

GenConnect drives the internet from the information age into the recommendation age through their 1,000-strong panel of trusted, world-class experts.  Experts in the most desired and demanded audience categories  including LIfestyle, Health, Technology, Relationship, Career & Finance and Green help consumers filter the unlimited mass of information  on the internet in a whole host of subjects into usable intelligent advice.

Commenting on the development, Paolo Fidanza, CEO of JP Selects said,  “GenConnect's incredible group of over 1,000 trusted, world-class experts is the ideal source of intelligence and information for JP Selects discriminating consumers. By recommending their products and services in career, relationships, health, lifestyle and even giving back, genConnect's experts help our customers make choices that align with their desires and their values.  And this is why we are delighted to be partnering with genConnect to promote our sustainable brands and products on JP Selects directly to a pro-active, intelligent and dynamic audience.”

“Nancy Spears, CEO and Founder of genConnect added “GenConnect is for a thinking audience who want to learn from and engage with experts and like-minded community members and then share the expert wisdom and recommendations in our videos and articles with their friends on Facebook, LinkedIn, Twitter and other social-networking platforms.  Our members are the perfect demographic for the brands and products promoted by JP Selects and we’re delighted to be promoting these products to them.”

Part of ROK Global PLC, co-founded by US Billionaire John Paul DeJoria and UK-based serial entrepreneur Jonathan Kendrick, JP Selects is a members-only online platform which promotes the best eco-friendly and sustainable products, brands and companies through flash sales, an online marketplace and distribution partnerships.

In addition to being the co-founder of ROK, John Paul DeJoria is Chairman of John Paul Mitchell Systems, the manufacturer of Paul Mitchell hair care products as well as being the co-founder of Patron Tequila, the world’s leading premium tequila brand and is a renowned humanitarian and social entrepreneur.

ROK recently announced the acquisition, by JP Selects, of rival US ‘green commerce’ company, LovingEco, a partnership with to launch JP Selects in China and product distribution deals with leading ‘Daily Deal’ operators Groupon and Saveology.

In addition to JP Selects, ROK has pioneered a portfolio of new technologies and services including high quality mass-market Mobile TV which can be streamed, live and on-demand, over mass-market 2.5G GPRS as well as 3G and Wi-Fi, several mobile security technologies which it licenses to law enforcement agencies, a suite of cutting-edge industrial technology products and multi-language text-to-speech translation technologies.

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